Launch Your Global Sales on Amazon

Seller account setup, product listings and advertising. Opening the store is not the end of it. We stay with you until the account is actually ready to sell.

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7-21 days Sales Launch Process
Apex Global
Active Consulting

Amazon Marketplace Onboarding Process

Seller account setup completed · Listing and operations preparation in progress

Completion 80%
Pre-Analysis & Market Selection
Completed
Seller Account Setup
Approved
Product Listing & SEO
In Progress...
Ads & Operations Optimization
Pending
Amazon Seller Setup account setup and sales infrastructure
Amazon Process

How to Start Selling on Amazon in 4 Steps?

Market selection, account setup, listings and advertising. Four steps, and the order matters. Moving an account to a different marketplace afterwards is not easy.

1

Market Analysis & Product Strategy

We look at which country you will sell in and which product you start with. Category competition, average selling price and Amazon’s referral fee all go on the table at this stage.

2

Amazon Seller Account Setup

The Seller Central account is opened and identity and address verification are completed. Amazon has no tolerance for mismatched documents here, so we build the file completely from the start.

3

Product Listing & Optimization

Product title, bullet points, backend keywords and images are prepared. These are the fields that decide whether you show up in search and whether the click turns into a sale.

4

Advertising & Sales Optimization

The first PPC campaigns go live and get trimmed regularly against the search term report. The aim is to keep advertising spend under control relative to sales.

AMAZON SERVICES

Why Opening a Store on Amazon Is Not Enough

The most common mistake is opening the account, uploading the product and then waiting. Sales do not start until the listing and advertising side is in place.

Seller Account Setup

The company and address details you give at signup determine every verification step that follows. A mismatch can get the account suspended.

Product Listing Infrastructure

Title, bullet points and backend keywords decide which searches your product appears in. These fields can be edited later, but getting them right up front saves time.

Advertising Launch Setup

The first campaigns launch on broad match and get narrowed against the search terms that come in. Without that loop the ad budget burns through fast.

FBA & Operational Preparation

If you use FBA, labelling, boxing and the shipment plan have to follow Amazon’s rules. A shipment rejected at the warehouse costs both time and money.

Amazon Service Scope

What Areas Do We Support on Amazon?

We support all of the areas below. Which one you start with depends on where you currently stand, and we decide that together.

Service Area
Description
Amazon Seller Central Setup
Opening the Seller Central account, entering company and bank details, and setting up the payment method.
Account Verification Process
Preparing identity, address and company documents in the format Amazon expects, and filing the verification request.
Product Listing Structure
Preparing the title, bullet points, product description, backend keywords and image order.
Category & Product Positioning
Placing the product in the right category and subcategory, and filing for approval if the category is gated.
Advertising Launch Setup
Setting up the first PPC campaigns, deciding budget and bid structure, and trimming regularly against the search term report.
FBA Process Preparation
FBA shipment planning, preparation to labelling and boxing rules, and follow up through warehouse receiving.
Operational Setup
Defining up front how order flow, inventory tracking and returns will be handled.
Sales-Ready Infrastructure
Once all the steps are done, the account, the listings and the advertising side are ready to sell.

Let’s plan your Amazon journey together for a strong start.

Tell us which stage you are at and we will fill in what is missing.

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FAQ

Frequently Asked Questions About Getting Started with Selling on Amazon

The questions we get most often about seller accounts, listings, advertising and FBA.

Do I need to have a company to sell on Amazon?
Amazon allows individual seller accounts in most marketplaces. But tax registration, receiving payments and category approvals all run with far less friction under a company. In European marketplaces VAT registration goes through a company anyway.
What is an Amazon Seller Central account?
Seller Central is the seller dashboard where you list products, manage orders, create advertising campaigns and track sales.
How long does it take to start selling on Amazon?
Account opening and verification usually take a few days. Once product preparation, listings and the FBA shipment are added, the time to your first sale can run into a few weeks.
Does selling start immediately after opening an Amazon account?
No. The account on its own does not sell anything. Listings, category placement, images and descriptions have to be in place first.
Why is product listing important on Amazon?
Title, description, keyword structure and images directly drive sales performance. The listing decides both whether you are found and whether the visit converts.
Are Amazon ads necessary at the beginning?
A new listing has no sales history, so it is hard for it to surface organically. Advertising is usually needed at the start to bring in the first sales and to collect search term data.
What is FBA?
FBA is the model where you ship your products to an Amazon warehouse and Amazon handles packing, delivery and returns. The Prime badge generally comes with it.
Which marketplace should I choose to sell on Amazon?
It depends on your product, your audience, the level of competition and your logistics plan. Getting the marketplace right at the start saves a lot of rework later.
What information is required to start selling on Amazon?
Identity, proof of address, company details, a bank account to receive payments and a credit card. European marketplaces also ask for a tax number.
What is the most common mistake when starting to sell on Amazon?
Focusing on opening the store and leaving the listing, advertising and operations side unfinished. The second most common is uploading the product and expecting sales without any advertising.